Peru Gift Shop
Project Scope
Peru Gift Shop is a rising brand in the USA. The primary goal was to develop a seamless eCommerce store enabled with drop-shipping features and the store should be connected with the Peruvian Artisan Products. The brand owners were looking for a professional team to manager their brand identity, social media presence, sponsored ad campaigns and official blogs.
Scale
400+ SKUs | 1 Shopify Store Development | 4 Social Platforms | Official Store Management | Amazon Store Management
Inception
2021
Duration
Brand development and promotion operations managed by team Recursive : 2.5 years.
Current Status
100% Client Satisfaction. The project is up and running fine with active support and maintenance provided by our team.
Team
1 Project Manager | 1 Graphic Designer | 1 Shopify Developer | 1 Content Developer | 1 SEO Professional.
Project Introduction
Peru Gift Shop, a rising name in the Peruvian gifting industry, embarked on a mission to enhance its online presence, magnify brand visibility, and bolster sales.
SOLUTIONS:
1. Social Media Management: Strategically curated social media campaigns created a vibrant online community, engaging customers and amplifying the brand's reach.
2. Digital Marketing Expertise: Our data-driven digital marketing approach attracted the right audience, resulting in increased website traffic and heightened conversions.
3. Website Management: We revamped their website for enhanced user experience, coupled with compelling content placements that guided visitors towards conversion.
4. Compelling Content Creation: Our expert content team crafted compelling narratives that resonated with the target audience, fostering brand loyalty and encouraging repeat business.
5. Ads Management: Leveraging the power of Google Ads and Instagram Ads, we ensured the brand's offerings reached potential customers at the perfect moments.
6. CRM with HubSpot: Efficient CRM management streamlined interactions with customers, nurturing leads and cultivating strong client relationships.
7. Data-Driven Insights: Incorporating insights from Google Analytics, Google Search Console, and Shopify Reports, we continuously fine-tuned strategies for optimal results.
Project Link: https://perugiftshop.com/
SOLUTIONS:
1. Social Media Management: Strategically curated social media campaigns created a vibrant online community, engaging customers and amplifying the brand's reach.
2. Digital Marketing Expertise: Our data-driven digital marketing approach attracted the right audience, resulting in increased website traffic and heightened conversions.
3. Website Management: We revamped their website for enhanced user experience, coupled with compelling content placements that guided visitors towards conversion.
4. Compelling Content Creation: Our expert content team crafted compelling narratives that resonated with the target audience, fostering brand loyalty and encouraging repeat business.
5. Ads Management: Leveraging the power of Google Ads and Instagram Ads, we ensured the brand's offerings reached potential customers at the perfect moments.
6. CRM with HubSpot: Efficient CRM management streamlined interactions with customers, nurturing leads and cultivating strong client relationships.
7. Data-Driven Insights: Incorporating insights from Google Analytics, Google Search Console, and Shopify Reports, we continuously fine-tuned strategies for optimal results.
Project Link: https://perugiftshop.com/
Project Execution
- Brand Identity Setup
- Designed a clean, meaningful logo and brand color palette inspired by Peruvian heritage
- Developed tone of voice, content style, and visual branding guides
- Shopify Store Development
- Custom Shopify theme design for a warm, premium yet cultural vibe
- Mobile-optimized, responsive UX/UI
- Integrated payment, shipping, and email systems
- Setup for product categorization, tagging, and checkout optimization
- Content Strategy & Development
- SEO-optimized product descriptions and landing pages
- Seasonal campaign copies and promotional messaging
- Compelling social media visuals and post copy
- Social Media Management
- Setup and branding of Meta Business Pages and Instagram
- Content calendars, community engagement, and follower growth strategy
- Collaboration with influencers and micro-creators
- Paid Ad Campaigns
- Campaign strategy and ad creatives for Meta & Google Ads
- Targeting and retargeting setup for high ROAS
- A/B testing, pixel integration, and monthly reporting
- Project Management
- Weekly progress tracking and agile task coordination
- Client updates and seamless delivery management
- Designed a clean, meaningful logo and brand color palette inspired by Peruvian heritage
- Developed tone of voice, content style, and visual branding guides
- Shopify Store Development
- Custom Shopify theme design for a warm, premium yet cultural vibe
- Mobile-optimized, responsive UX/UI
- Integrated payment, shipping, and email systems
- Setup for product categorization, tagging, and checkout optimization
- Content Strategy & Development
- SEO-optimized product descriptions and landing pages
- Seasonal campaign copies and promotional messaging
- Compelling social media visuals and post copy
- Social Media Management
- Setup and branding of Meta Business Pages and Instagram
- Content calendars, community engagement, and follower growth strategy
- Collaboration with influencers and micro-creators
- Paid Ad Campaigns
- Campaign strategy and ad creatives for Meta & Google Ads
- Targeting and retargeting setup for high ROAS
- A/B testing, pixel integration, and monthly reporting
- Project Management
- Weekly progress tracking and agile task coordination
- Client updates and seamless delivery management
Technologies Deployed
eCommerce Platform: Shopify
Marketing & Analytics: Meta Ads, Google Ads, Google Analytics, Shopify Analytics
Content Tools: Canva, Grammarly, SurferSEO
Project Management: Trello, Microsoft Office 365
Marketing & Analytics: Meta Ads, Google Ads, Google Analytics, Shopify Analytics
Content Tools: Canva, Grammarly, SurferSEO
Project Management: Trello, Microsoft Office 365
Overall Services Offered
The Peru Gift Shop project represents a successful blend of cultural storytelling and strategic digital implementation. Recursive Consultants delivered a fully-managed eCommerce experience with measurable results, including increased brand engagement, sales growth during seasonal campaigns, and consistent audience interaction. The project stands as a testament to our commitment to building culturally aligned, high-performing digital solutions for modern brands.
