Zen Collection
Project Scope
eCommerce Store Development in Shopify and Wordpress+WooCommerce | Social Media Brand Identity Setup and Management | Sponsored Ads Management using Meta Business Suite and Google Ads | Operations Management For Brand Promotions and Monthly Event Promotions | SEO & SEM.
Scale
1200+ SKUs | 5 Social Media Platforms | 2 Monthly Event Promotions | Web Hosting and Server Management | 5 Sponsored Ad Campaigns
Inception
2022
Duration
Launch in 2 Months, Complete Development + Support & Maintenance for 1.3 Years.
Current Status
100% Client Satisfaction. Project is completed and handed over to the brand owner.
Team
1 Project Manager | 1 Social Media Designer | 1 eCommerce Developer | 1 SEO Expert & Content Writer for Blogs.
Project Introduction
Zen Collection is a lifestyle and wellness brand that emphasizes peace, tranquility, and balance in both its product offerings and its digital presence.
They approached Recursive Consultants with a clear vision: to build a soothing yet functional online experience that reflects their brand identity while also driving engagement and sales.
Link - https://www.zencollection.ca/
They approached Recursive Consultants with a clear vision: to build a soothing yet functional online experience that reflects their brand identity while also driving engagement and sales.
Link - https://www.zencollection.ca/
Project Execution
Recursive Consultants began by understanding Zen Collection’s brand values and long-term goals. We proposed a hybrid platform approach using WordPress for content and Shopify for e-commerce to maximize flexibility and scalability.
Our web development team designed a custom mobile-responsive theme tailored for a "Zen-inspired" aesthetic. A clean layout with calming colors was implemented to give visitors a seamless and immersive experience.
Custom menus were developed to enhance site navigation, and several dedicated landing pages were created for monthly upsells, seasonal offers, and exclusive events. The store was equipped with a dynamic USPS and DHL shipping rate calculator, and payment gateways were integrated for hassle-free checkouts.
On the digital marketing side, Recursive Consultants' social media manager built a consistent content calendar and designed engaging posts and videos using Canva, targeting peaceful lifestyle messaging and new arrivals. Sponsored ad campaigns were launched and managed across Meta (Facebook & Instagram) and Google Ads, improving both brand visibility and conversions.
The content team drafted informative blog posts optimized for SEO and published them through Shopify and WordPress CMS. To monitor and enhance site performance, we implemented Google Search Console, Google Analytics, Bing Webmaster Tools, and Bing Clarity.
In parallel, our SEO specialist performed a thorough audit and resolved indexing issues and technical SEO errors that were impacting search engine visibility. These proactive measures significantly improved the organic performance of the site.
Our web development team designed a custom mobile-responsive theme tailored for a "Zen-inspired" aesthetic. A clean layout with calming colors was implemented to give visitors a seamless and immersive experience.
Custom menus were developed to enhance site navigation, and several dedicated landing pages were created for monthly upsells, seasonal offers, and exclusive events. The store was equipped with a dynamic USPS and DHL shipping rate calculator, and payment gateways were integrated for hassle-free checkouts.
On the digital marketing side, Recursive Consultants' social media manager built a consistent content calendar and designed engaging posts and videos using Canva, targeting peaceful lifestyle messaging and new arrivals. Sponsored ad campaigns were launched and managed across Meta (Facebook & Instagram) and Google Ads, improving both brand visibility and conversions.
The content team drafted informative blog posts optimized for SEO and published them through Shopify and WordPress CMS. To monitor and enhance site performance, we implemented Google Search Console, Google Analytics, Bing Webmaster Tools, and Bing Clarity.
In parallel, our SEO specialist performed a thorough audit and resolved indexing issues and technical SEO errors that were impacting search engine visibility. These proactive measures significantly improved the organic performance of the site.
Technologies Deployed
WordPress CMS – Blog and content management
Shopify – E-commerce store development and customization
HTML/CSS/JavaScript – Frontend development
Canva – Graphic and video design for social media
Meta Ads Manager – Sponsored ad setup and tracking
Google Ads – Paid search and display ads
Google Search Console & Analytics – SEO and traffic monitoring
Bing Webmaster Tools & Clarity – Additional site insights
Trello – Project management and task tracking
DHL & USPS APIs – Shipping cost calculator integration
Shopify – E-commerce store development and customization
HTML/CSS/JavaScript – Frontend development
Canva – Graphic and video design for social media
Meta Ads Manager – Sponsored ad setup and tracking
Google Ads – Paid search and display ads
Google Search Console & Analytics – SEO and traffic monitoring
Bing Webmaster Tools & Clarity – Additional site insights
Trello – Project management and task tracking
DHL & USPS APIs – Shipping cost calculator integration
Overall Services Offered
Working with Zen Collection was a fulfilling collaboration that aligned with Recursive Consultants’ own appreciation for clean, thoughtful design and effective digital strategy.
This project is a perfect example of how we bring together creativity, technology, and marketing expertise to craft a compelling brand experience.
We’re proud to have contributed to the digital growth of Zen Collection and look forward to supporting more wellness-focused brands in the future.
This project is a perfect example of how we bring together creativity, technology, and marketing expertise to craft a compelling brand experience.
We’re proud to have contributed to the digital growth of Zen Collection and look forward to supporting more wellness-focused brands in the future.
